Elements of Design

 

This image is of the Porcupine Mountains Waterfall.

The curved, thin, contour lines describe the shape of the water as it flows downstream and give a sense of peace to the viewer.

The oblique direction of the lines in the water gives a sense of movement, making it feel more natural.

The organic shape of the rocks, the leaves, and the flow of water gives a sense of free flow and nature.

The real texture of the rocks has a rough, yet natural, appearance, and the water's real texture looks smooth and silky.

The color of the leaves is green, the rocks are a dark brown, and the water has a cream-like color at points.

There is much value in the color of the rocks, but there is less in the leaves, and even less in the cream points of the water, giving a good mix of values in the waterfall.

The balance is symmetrical, since the emphasis, or the waterfall, is towards the center.

The picture has not been edited, so the waterfall is proportional to the greenery, increasing the natural effect.

The rhythm in the water is gradation, since the water smoothly transitions from displaying one color to another.

The unity lies in the flow of the water over the rocks, and the shapes of the rocks are caused by the water.

The alignment is towards the bottom right corner, and the line created by the alignment represents the action of the water tumbling over the riverbed.

This is the logo of Febreze.

The thick, curved lines were used convey the feeling of restfulness that the product is intended to provide and attract the attention of the customer.

The calligraphy text is used to give the feeling of higher status, since the consumer has a product that is supposed to improve the air of the home.

The horizontal direction of the lines in this image add to the sense of tranquility.

The size of the letters 'f' and 'z' as compared to the rest of the word also add to the calm feeling, based on their particular sounds.

The image also has a glossy, implied texture to improve the mood of the buyer in the hopes that they will feel good enough to make the purchase.

The hue of the logo is a semi-dark blue, giving off a calming feeling, as the designers intended.

The balance is semi-symmetrical to give a sense of order.

The 'f' and 'z' are out of proportion and emphasized to focus the viewer's mind on their particularly pleasing sounds.

The rhythm includes gradation and repetition of a curved line to create a unity of peaceful elements.

The alignment of the text and window image are as such to emphasize the intended flow.